St Agrestis vs Parch · Bay Area shelf head-to-head
St Agrestis and Parch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St Agrestis is in more Bay Area grocers
St Agrestis
Parch
20
brand power
23
4
products
6
1
categories
1
1
subcategories
2
6
grocers
5
77.4¢
price per fl oz
66.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St Agrestis▭ Parch
Distribution · 30% of score25·21
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only St Agrestis
no top category Parch doesn’t also play in.
only Parch
no top category St Agrestis doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only St Agrestis · 3
only Parch · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: St Agrestis · Parch
