Steep By Bigelow vs Organic India · Bay Area shelf head-to-head
Steep By Bigelow and Organic India, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic India carries more Brand PowerOrganic India is in more Bay Area grocersOrganic India fields the deeper lineup
Steep By Bigelow
Organic India
0
brand power
53
5
products
24
1
categories
1
3
subcategories
4
1
grocers
14
$5.19
avg price
$7.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Steep By Bigelow▭ Organic India
Distribution · 30% of score4·58
S
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Steep By Bigelow
no top category Organic India doesn’t also play in.
only Organic India
no top category Steep By Bigelow doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Steep By Bigelow · 0
no exclusive doors — everywhere Steep By Bigelow is, Organic India is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Steep By Bigelow · Organic India