Stella Rosa vs Avaline · Bay Area shelf head-to-head
Stella Rosa and Avaline, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stella Rosa is in more Bay Area grocers
Stella Rosa
Avaline
21
brand power
18
7
products
5
2
categories
2
6
subcategories
5
2
grocers
1
$14.99
avg price
$19.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stella Rosa▭ Avaline
Distribution · 30% of score8·4
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stella Rosa
only Avaline
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stella Rosa · 1
only Avaline · 0
no exclusive doors — everywhere Avaline is, Stella Rosa is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stella Rosa · Avaline