Stella Rosa vs Wines Til Friday · Bay Area shelf head-to-head
Stella Rosa and Wines Til Friday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stella Rosa carries more Brand PowerStella Rosa is in more Bay Area grocersStella Rosa fields the deeper lineup
Stella Rosa
Wines Til Friday
21
brand power
16
7
products
4
2
categories
2
6
subcategories
4
2
grocers
1
$14.99
avg price
$9.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stella Rosa▭ Wines Til Friday
Distribution · 30% of score8·4
W
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stella Rosa
only Wines Til Friday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stella Rosa · 1
only Wines Til Friday · 0
no exclusive doors — everywhere Wines Til Friday is, Stella Rosa is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stella Rosa · Wines Til Friday