Stone Brewing Company vs Fort Point · Bay Area shelf head-to-head
Stone Brewing Company and Fort Point, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fort Point carries more Brand PowerFort Point is in more Bay Area grocersFort Point fields the deeper lineup
Stone Brewing Company
Fort Point
15
brand power
36
5
products
8
1
categories
2
1
subcategories
5
1
grocers
5
$13.59
avg price
$16.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stone Brewing Company▭ Fort Point
Distribution · 30% of score4·21
S
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stone Brewing Company
no top category Fort Point doesn’t also play in.
only Fort Point
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Stone Brewing Company · 1
only Fort Point · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stone Brewing Company · Fort Point