Stonemill vs La Terra Fina · Bay Area shelf head-to-head
Stonemill and La Terra Fina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Terra Fina carries more Brand PowerLa Terra Fina is in more Bay Area grocersLa Terra Fina fields the deeper lineupStonemill sits further up the premium end
Stonemill
La Terra Fina
15
brand power
32
5
products
11
1
categories
2
1
subcategories
3
4
grocers
7
74.0¢
price per oz
70.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stonemill▭ La Terra Fina
Distribution · 30% of score17·29
S
L
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stonemill
no top category La Terra Fina doesn’t also play in.
only La Terra Fina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stonemill · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stonemill · La Terra Fina
