Sue Bee Honey vs Nature Nate's · Bay Area shelf head-to-head
Sue Bee Honey and Nature Nate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature Nate's carries more Brand PowerNature Nate's is in more Bay Area grocersNature Nate's fields the deeper lineupNature Nate's sits further up the premium end
Sue Bee Honey
Nature Nate's
18
brand power
42
7
products
24
1
categories
3
6
grocers
9
77.3¢
price per oz
99.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sue Bee Honey▭ Nature Nate's
Distribution · 30% of score25·38
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sue Bee Honey
no top category Nature Nate's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sue Bee Honey · 3
only Nature Nate's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sue Bee Honey · Nature Nate's
