Summer Water vs Scribe Winery · Bay Area shelf head-to-head
Summer Water and Scribe Winery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Scribe Winery carries more Brand PowerScribe Winery sits further up the premium end
Summer Water
Scribe Winery
7
brand power
14
1
products
3
1
categories
2
1
grocers
1
$13.69
avg price
$32.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Summer Water▭ Scribe Winery
Distribution · 30% of score4·4
S
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score8
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Summer Water
no top category Scribe Winery doesn’t also play in.
only Scribe Winery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Summer Water · 1
only Scribe Winery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Summer Water · Scribe Winery