Sun-bird vs Oaktown Spice Shop · Bay Area shelf head-to-head
Sun-bird and Oaktown Spice Shop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oaktown Spice Shop carries more Brand PowerOaktown Spice Shop fields the deeper lineupOaktown Spice Shop sits further up the premium end
Sun-bird
Oaktown Spice Shop
9
brand power
45
3
products
39
1
categories
6
1
subcategories
22
2
grocers
2
$1.99
avg price
$11.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun-bird▭ Oaktown Spice Shop
Distribution · 30% of score8·8
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun-bird
no top category Oaktown Spice Shop doesn’t also play in.
only Oaktown Spice Shop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sun-bird · 2
only Oaktown Spice Shop · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun-bird · Oaktown Spice Shop