Sun Bum vs Mychelle · Bay Area shelf head-to-head
Sun Bum and Mychelle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mychelle carries more Brand PowerMychelle fields the deeper lineupSun Bum sits further up the premium end
Sun Bum
Mychelle
19
brand power
27
3
products
9
2
categories
2
2
subcategories
5
2
grocers
2
$12.14
avg price
$26.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Bum▭ Mychelle
Distribution · 30% of score8·8
S
M
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Bum
only Mychelle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sun Bum · 1
only Mychelle · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Bum · Mychelle
