Sunberry Farms vs Snapple · Bay Area shelf head-to-head
Sunberry Farms and Snapple, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapple carries more Brand PowerSnapple is in more Bay Area grocersSnapple fields the deeper lineupSnapple sits further up the premium end
Sunberry Farms
Snapple
9
brand power
38
2
products
39
1
categories
2
2
subcategories
9
1
grocers
9
$12.24
avg price
$5.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunberry Farms▭ Snapple
Distribution · 30% of score4·38
S
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunberry Farms
no top category Snapple doesn’t also play in.
only Snapple
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sunberry Farms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunberry Farms · Snapple
