Sunbutter vs Hot Pockets · Bay Area shelf head-to-head
Sunbutter and Hot Pockets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hot Pockets carries more Brand PowerSunbutter is in more Bay Area grocersHot Pockets fields the deeper lineupSunbutter sits further up the premium end
Sunbutter
Hot Pockets
39
brand power
44
10
products
18
2
categories
3
2
subcategories
4
13
grocers
6
79.6¢
price per oz
36.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunbutter▭ Hot Pockets
Distribution · 30% of score54·25
H
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunbutter
only Hot Pockets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunbutter · Hot Pockets
