Sunday Night vs Humyum · Bay Area shelf head-to-head
Sunday Night and Humyum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunday Night is in more Bay Area grocers
Sunday Night
Humyum
24
brand power
21
4
products
4
1
categories
1
6
grocers
3
$1.12
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunday Night▭ Humyum
Distribution · 30% of score25·13
S
H
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunday Night
no top category Humyum doesn’t also play in.
only Humyum
no top category Sunday Night doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sunday Night · 4
only Humyum · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunday Night · Humyum
