Sunkist vs Squirt · Bay Area shelf head-to-head
Sunkist and Squirt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunkist carries more Brand PowerSquirt sits further up the premium end
Sunkist
Squirt
25
brand power
20
9
products
11
2
categories
1
8
grocers
8
11.6¢
price per fl oz
33.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunkist▭ Squirt
Distribution · 30% of score33·33
S
S
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunkist
only Squirt
no top category Sunkist doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sunkist · 1
only Squirt · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunkist · Squirt
