Sunnyd vs Simply Orange · Bay Area shelf head-to-head
Sunnyd and Simply Orange, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunnyd carries more Brand PowerSimply Orange sits further up the premium end
Sunnyd
Simply Orange
17
brand power
10
5
products
3
1
categories
1
2
subcategories
1
3
grocers
3
$9.48
avg price
$9.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunnyd▭ Simply Orange
Distribution · 30% of score13·13
S
S
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunnyd
no top category Simply Orange doesn’t also play in.
only Simply Orange
no top category Sunnyd doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sunnyd · 1
only Simply Orange · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunnyd · Simply Orange
