Super Coffee vs Chameleon Coffee · Bay Area shelf head-to-head
Super Coffee and Chameleon Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chameleon Coffee carries more Brand PowerChameleon Coffee is in more Bay Area grocersChameleon Coffee fields the deeper lineup
Super Coffee
Chameleon Coffee
23
brand power
36
5
products
12
3
categories
1
6
grocers
12
38.2¢
price per fl oz
44.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Super Coffee▭ Chameleon Coffee
Distribution · 30% of score25·50
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Super Coffee
only Chameleon Coffee
no top category Super Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Super Coffee · 2
only Chameleon Coffee · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Super Coffee · Chameleon Coffee