Surfside vs Salt Point · Bay Area shelf head-to-head
Surfside and Salt Point, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Salt Point is in more Bay Area grocers
Surfside
Salt Point
29
brand power
27
7
products
7
1
categories
3
1
grocers
2
$25.22
avg price
$10.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Surfside▭ Salt Point
Distribution · 30% of score4·8
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Surfside
no top category Salt Point doesn’t also play in.
only Salt Point
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Surfside · 1
only Salt Point · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Surfside · Salt Point
