Sweet Things vs Creative International · Bay Area shelf head-to-head
Sweet Things and Creative International, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creative International carries more Brand PowerSweet Things is in more Bay Area grocersCreative International fields the deeper lineup
Sweet Things
Creative International
15
brand power
36
3
products
22
2
categories
4
3
subcategories
9
2
grocers
1
$7.67
avg price
$21.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Things▭ Creative International
Distribution · 30% of score8·4
S
C
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Desserts1 vs 6 SKUs
S
<1% of shelf
only Sweet Things
no top category Creative International doesn’t also play in.
only Creative International
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sweet Things · 2
only Creative International · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Things · Creative International
