Sweet Things vs Just Desserts · Bay Area shelf head-to-head
Sweet Things and Just Desserts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Desserts carries more Brand PowerJust Desserts is in more Bay Area grocersJust Desserts fields the deeper lineupJust Desserts sits further up the premium end
Sweet Things
Just Desserts
15
brand power
39
3
products
14
2
categories
2
3
subcategories
3
2
grocers
12
$7.67
avg price
$10.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Things▭ Just Desserts
Distribution · 30% of score8·50
S
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Things
only Just Desserts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sweet Things · 0
no exclusive doors — everywhere Sweet Things is, Just Desserts is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Things · Just Desserts
