Swiss Miss vs Lake Champlain Chocolates · Bay Area shelf head-to-head
Swiss Miss and Lake Champlain Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lake Champlain Chocolates carries more Brand PowerLake Champlain Chocolates is in more Bay Area grocersLake Champlain Chocolates fields the deeper lineupLake Champlain Chocolates sits further up the premium end
Swiss Miss
Lake Champlain Chocolates
35
brand power
44
8
products
24
2
categories
2
8
grocers
10
29.6¢
price per oz
$3.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swiss Miss▭ Lake Champlain Chocolates
Distribution · 30% of score33·42
S
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swiss Miss
only Lake Champlain Chocolates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Swiss Miss · 3
only Lake Champlain Chocolates · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swiss Miss · Lake Champlain Chocolates