Swiss Miss vs Nestlé Nesquik · Bay Area shelf head-to-head
Swiss Miss and Nestlé Nesquik, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swiss Miss carries more Brand PowerSwiss Miss is in more Bay Area grocersNestlé Nesquik sits further up the premium end
Swiss Miss
Nestlé Nesquik
35
brand power
25
8
products
6
2
categories
3
8
grocers
7
29.6¢
price per oz
70.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swiss Miss▭ Nestlé Nesquik
Distribution · 30% of score33·29
S
N
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score49·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swiss Miss
only Nestlé Nesquik
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Swiss Miss · 2
only Nestlé Nesquik · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swiss Miss · Nestlé Nesquik