Swiss Miss vs Ovaltine · Bay Area shelf head-to-head
Swiss Miss and Ovaltine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swiss Miss carries more Brand PowerSwiss Miss fields the deeper lineupOvaltine sits further up the premium end
Swiss Miss
Ovaltine
35
brand power
24
8
products
4
2
categories
2
8
grocers
8
29.6¢
price per oz
91.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swiss Miss▭ Ovaltine
Distribution · 30% of score33·33
S
O
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swiss Miss
only Ovaltine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ovaltine · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swiss Miss · Ovaltine
