Swizzels vs Albanese · Bay Area shelf head-to-head
Swizzels and Albanese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Albanese carries more Brand PowerAlbanese is in more Bay Area grocersAlbanese fields the deeper lineupSwizzels sits further up the premium end
Swizzels
Albanese
10
brand power
25
3
products
22
1
categories
1
2
subcategories
2
2
grocers
8
$4.49
avg price
$4.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swizzels▭ Albanese
Distribution · 30% of score8·33
S
A
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swizzels
no top category Albanese doesn’t also play in.
only Albanese
no top category Swizzels doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Swizzels · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swizzels · Albanese
