Lining them up…

Table Foods vs Orion · Bay Area shelf head-to-head

Table Foods and Orion, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

Orion carries more Brand PowerTable Foods is in more Bay Area grocersOrion fields the deeper lineupTable Foods sits further up the premium end

Table Foods

Orion

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Table Foods▭ Orion

Distribution · 30% of score21·13

carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers

Depth · 25% of score15·53

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

Chips2 vs 8 SKUs

<1% of shelf

1% of shelf

no top category Orion doesn’t also play in.

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

only Table Foods · 4

only Orion · 2

both sides measured by the same instruments on the same shelves · see each brand’s full page: Table Foods · Orion