Lining them up…
Table Foods and Teddy's Tallow Chips, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Teddy's Tallow Chips doesn’t also play in.
no top category Table Foods doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Teddy's Tallow Chips is, Table Foods is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Table Foods · Teddy's Tallow Chips
2 products in the catalog·4 products in the catalog
spans 1 category·spans 1 category · 2 subcategories
~0% average share on the shelves it competes on·~0% average share on the shelves it competes on