Table Foods vs Wilde · Bay Area shelf head-to-head
Table Foods and Wilde, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wilde carries more Brand PowerWilde is in more Bay Area grocersWilde fields the deeper lineup
Table Foods
Wilde
10
brand power
37
2
products
21
1
categories
2
5
grocers
6
$1.76
price per oz
$2.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Table Foods▭ Wilde
Distribution · 30% of score21·25
T
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Table Foods
no top category Wilde doesn’t also play in.
only Wilde
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Table Foods · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Table Foods · Wilde