Tahoe Artesian Water vs Waiākea · Bay Area shelf head-to-head
Tahoe Artesian Water and Waiākea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Waiākea carries more Brand PowerWaiākea is in more Bay Area grocersWaiākea fields the deeper lineupTahoe Artesian Water sits further up the premium end
Tahoe Artesian Water
Waiākea
25
brand power
30
3
products
8
2
categories
3
8
grocers
9
17.7¢
price per fl oz
13.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tahoe Artesian Water▭ Waiākea
Distribution · 30% of score33·38
W
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tahoe Artesian Water
no top category Waiākea doesn’t also play in.
only Waiākea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tahoe Artesian Water · 2
only Waiākea · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tahoe Artesian Water · Waiākea