Takis vs Doritos · Bay Area shelf head-to-head
Takis and Doritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Doritos carries more Brand PowerDoritos is in more Bay Area grocersDoritos fields the deeper lineup
Takis
Doritos
19
brand power
41
6
products
46
1
categories
1
2
subcategories
1
7
grocers
10
84.3¢
price per oz
76.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Takis▭ Doritos
Distribution · 30% of score29·42
T
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Takis
no top category Doritos doesn’t also play in.
only Doritos
no top category Takis doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Takis · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Takis · Doritos
