Talavera vs Rizo Bros · Bay Area shelf head-to-head
Talavera and Rizo Bros, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Talavera sits further up the premium end
Talavera
Rizo Bros
10
brand power
7
4
products
2
1
categories
1
3
subcategories
2
2
grocers
2
$10.21
avg price
$6.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Talavera▭ Rizo Bros
Distribution · 30% of score8·8
T
R
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Talavera
no top category Rizo Bros doesn’t also play in.
only Rizo Bros
no top category Talavera doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Talavera · 1
only Rizo Bros · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Talavera · Rizo Bros