Tampax vs Lola · Bay Area shelf head-to-head
Tampax and Lola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lola carries more Brand PowerTampax is in more Bay Area grocersLola sits further up the premium end
Tampax
Lola
25
brand power
32
4
products
5
1
categories
1
1
subcategories
2
3
grocers
1
44.7¢
price per item
67.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tampax▭ Lola
Distribution · 30% of score13·4
T
L
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tampax
no top category Lola doesn’t also play in.
only Lola
no top category Tampax doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tampax · 3
only Lola · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tampax · Lola
