Tantillo vs Sicilia · Bay Area shelf head-to-head
Tantillo and Sicilia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sicilia is in more Bay Area grocersSicilia fields the deeper lineupSicilia sits further up the premium end
Tantillo
Sicilia
13
brand power
10
3
products
6
2
categories
1
3
subcategories
2
1
grocers
5
$5.99
avg price
$2.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tantillo▭ Sicilia
Distribution · 30% of score4·21
T
S
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tantillo
only Sicilia
no top category Tantillo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tantillo · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tantillo · Sicilia