Tata Raw vs Red Barn · Bay Area shelf head-to-head
Tata Raw and Red Barn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Barn carries more Brand PowerRed Barn is in more Bay Area grocersRed Barn fields the deeper lineupTata Raw sits further up the premium end
Tata Raw
Red Barn
12
brand power
20
4
products
12
1
categories
2
2
subcategories
4
1
grocers
3
$2.17
price per oz
$3.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tata Raw▭ Red Barn
Distribution · 30% of score4·13
T
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tata Raw
no top category Red Barn doesn’t also play in.
only Red Barn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tata Raw · 1
only Red Barn · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tata Raw · Red Barn