Taza Chocolate vs The Good Chocolate · Bay Area shelf head-to-head
Taza Chocolate and The Good Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taza Chocolate is in more Bay Area grocersThe Good Chocolate fields the deeper lineup
Taza Chocolate
The Good Chocolate
31
brand power
35
21
products
32
1
categories
2
9
grocers
6
$2.78
price per oz
$3.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taza Chocolate▭ The Good Chocolate
Distribution · 30% of score38·25
T
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Taza Chocolate
no top category The Good Chocolate doesn’t also play in.
only The Good Chocolate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Taza Chocolate · 4
only The Good Chocolate · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taza Chocolate · The Good Chocolate
