Teeccino vs Organic India · Bay Area shelf head-to-head
Teeccino and Organic India, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic India carries more Brand PowerOrganic India is in more Bay Area grocersTeeccino sits further up the premium end
Teeccino
Organic India
39
brand power
53
23
products
24
2
categories
1
3
subcategories
4
13
grocers
14
76.8¢
price per item
39.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Teeccino▭ Organic India
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Teeccino
only Organic India
no top category Teeccino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Teeccino · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Teeccino · Organic India
