Teranga vs Biotic Ferments · Bay Area shelf head-to-head
Teranga and Biotic Ferments, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biotic Ferments carries more Brand PowerBiotic Ferments is in more Bay Area grocersBiotic Ferments fields the deeper lineupTeranga sits further up the premium end
Teranga
Biotic Ferments
18
brand power
34
6
products
11
2
categories
2
3
subcategories
5
2
grocers
9
84.4¢
price per fl oz
33.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Teranga▭ Biotic Ferments
Distribution · 30% of score8·38
T
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Teranga
only Biotic Ferments
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Teranga · 0
no exclusive doors — everywhere Teranga is, Biotic Ferments is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Teranga · Biotic Ferments
