Teranga vs Wildwonder · Bay Area shelf head-to-head
Teranga and Wildwonder, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildwonder carries more Brand PowerWildwonder is in more Bay Area grocersWildwonder fields the deeper lineupTeranga sits further up the premium end
Teranga
Wildwonder
18
brand power
42
6
products
9
2
categories
2
3
subcategories
2
2
grocers
18
84.4¢
price per fl oz
34.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Teranga▭ Wildwonder
Distribution · 30% of score8·75
T
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Teranga
only Wildwonder
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Teranga · 0
no exclusive doors — everywhere Teranga is, Wildwonder is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Teranga · Wildwonder
