Terra Delyssa vs Carapelli · Bay Area shelf head-to-head
Terra Delyssa and Carapelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Terra Delyssa
Carapelli
18
brand power
16
4
products
4
2
categories
1
3
grocers
3
$17.94
avg price
$18.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terra Delyssa▭ Carapelli
Distribution · 30% of score13·13
T
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terra Delyssa
only Carapelli
no top category Terra Delyssa doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Terra Delyssa · 1
only Carapelli · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terra Delyssa · Carapelli