Terre Di Puglia vs Firehook · Bay Area shelf head-to-head
Terre Di Puglia and Firehook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersFirehook fields the deeper lineupFirehook sits further up the premium end
Terre Di Puglia
Firehook
21
brand power
40
6
products
10
2
categories
1
4
grocers
20
37.4¢
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terre Di Puglia▭ Firehook
Distribution · 30% of score17·83
T
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terre Di Puglia
only Firehook
no top category Terre Di Puglia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Terre Di Puglia · 0
no exclusive doors — everywhere Terre Di Puglia is, Firehook is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terre Di Puglia · Firehook