Lining them up…
The Better Bar and Papa Steve’s No Junk Raw Protein Bars., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Papa Steve’s No Junk Raw Protein Bars. doesn’t also play in.
no top category The Better Bar doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere The Better Bar is, Papa Steve’s No Junk Raw Protein Bars. is too.
no exclusive doors — everywhere Papa Steve’s No Junk Raw Protein Bars. is, The Better Bar is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Better Bar · Papa Steve’s No Junk Raw Protein Bars.
4 products in the catalog·2 products in the catalog
spans 1 category·spans 1 category
~0% average share on the shelves it competes on·~0% average share on the shelves it competes on