The Casa Market vs Nielsen-massey · Bay Area shelf head-to-head
The Casa Market and Nielsen-massey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nielsen-massey carries more Brand PowerNielsen-massey is in more Bay Area grocersThe Casa Market fields the deeper lineupNielsen-massey sits further up the premium end
The Casa Market
Nielsen-massey
32
brand power
49
27
products
17
2
categories
5
1
grocers
13
$12.44
avg price
$25.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Casa Market▭ Nielsen-massey
Distribution · 30% of score4·54
T
N
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score89·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Casa Market
only Nielsen-massey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Casa Market · 0
no exclusive doors — everywhere The Casa Market is, Nielsen-massey is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Casa Market · Nielsen-massey
