The Fableist Wine Co. vs Viano Vineyards · Bay Area shelf head-to-head
The Fableist Wine Co. and Viano Vineyards, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Fableist Wine Co.
no top category Viano Vineyards doesn’t also play in.
only Viano Vineyards
no top category The Fableist Wine Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere The Fableist Wine Co. is, Viano Vineyards is too.
no exclusive doors — everywhere Viano Vineyards is, The Fableist Wine Co. is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Fableist Wine Co. · Viano Vineyards
