The Father’s Table vs Chuckanut Bay Foods · Bay Area shelf head-to-head
The Father’s Table and Chuckanut Bay Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chuckanut Bay Foods carries more Brand PowerChuckanut Bay Foods is in more Bay Area grocersChuckanut Bay Foods fields the deeper lineup
The Father’s Table
Chuckanut Bay Foods
18
brand power
38
5
products
19
2
categories
2
2
grocers
6
$11.19
avg price
$5.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Father’s Table▭ Chuckanut Bay Foods
Distribution · 30% of score8·25
C
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Father’s Table
only Chuckanut Bay Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Father’s Table · 1
only Chuckanut Bay Foods · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Father’s Table · Chuckanut Bay Foods