The Food Mill vs Adams · Bay Area shelf head-to-head
The Food Mill and Adams, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Adams is in more Bay Area grocersThe Food Mill sits further up the premium end
The Food Mill
Adams
16
brand power
20
3
products
4
1
categories
1
2
subcategories
1
6
grocers
8
70.8¢
price per oz
39.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Food Mill▭ Adams
Distribution · 30% of score25·33
T
A
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Food Mill
no top category Adams doesn’t also play in.
only Adams
no top category The Food Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Food Mill · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Food Mill · Adams
