The Good Chocolate vs Taza Chocolate · Bay Area shelf head-to-head
The Good Chocolate and Taza Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taza Chocolate is in more Bay Area grocersThe Good Chocolate fields the deeper lineup
The Good Chocolate
Taza Chocolate
35
brand power
31
32
products
21
2
categories
1
6
grocers
9
$3.86
price per oz
$2.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Good Chocolate▭ Taza Chocolate
Distribution · 30% of score25·38
T
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Good Chocolate
only Taza Chocolate
no top category The Good Chocolate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Good Chocolate · 1
only Taza Chocolate · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Good Chocolate · Taza Chocolate
