The Hen Pen vs Judy's Family Farm · Bay Area shelf head-to-head
The Hen Pen and Judy's Family Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 4 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Hen Pen
no top category Judy's Family Farm doesn’t also play in.
only Judy's Family Farm
no top category The Hen Pen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere The Hen Pen is, Judy's Family Farm is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Hen Pen · Judy's Family Farm