The Honey Pot Company vs Flo · Bay Area shelf head-to-head
The Honey Pot Company and Flo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Honey Pot Company carries more Brand PowerFlo is in more Bay Area grocersThe Honey Pot Company fields the deeper lineupFlo sits further up the premium end
The Honey Pot Company
Flo
40
brand power
25
8
products
5
1
categories
2
4
subcategories
3
2
grocers
3
60.2¢
price per item
$4.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Honey Pot Company▭ Flo
Distribution · 30% of score8·13
F
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Honey Pot Company
no top category Flo doesn’t also play in.
only Flo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Honey Pot Company · 1
only Flo · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Honey Pot Company · Flo
