The Humble Goat vs Laura Chenel · Bay Area shelf head-to-head
The Humble Goat and Laura Chenel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Laura Chenel carries more Brand PowerLaura Chenel is in more Bay Area grocersLaura Chenel fields the deeper lineup
The Humble Goat
Laura Chenel
9
brand power
44
2
products
14
1
categories
1
1
grocers
19
$4.59
avg price
$9.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Humble Goat▭ Laura Chenel
Distribution · 30% of score4·79
T
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Humble Goat
no top category Laura Chenel doesn’t also play in.
only Laura Chenel
no top category The Humble Goat doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Humble Goat · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Humble Goat · Laura Chenel