The Humble Goat vs Montchevre · Bay Area shelf head-to-head
The Humble Goat and Montchevre, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Montchevre carries more Brand PowerMontchevre is in more Bay Area grocersMontchevre fields the deeper lineup
The Humble Goat
Montchevre
9
brand power
28
2
products
9
1
categories
1
1
subcategories
2
1
grocers
12
$4.59
avg price
$9.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Humble Goat▭ Montchevre
Distribution · 30% of score4·50
T
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Humble Goat
no top category Montchevre doesn’t also play in.
only Montchevre
no top category The Humble Goat doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Humble Goat · Montchevre