The Oakland Chocolate Company vs Recchiuti · Bay Area shelf head-to-head
The Oakland Chocolate Company and Recchiuti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recchiuti carries more Brand PowerRecchiuti is in more Bay Area grocersRecchiuti fields the deeper lineup
The Oakland Chocolate Company
Recchiuti
19
brand power
34
7
products
14
2
categories
3
2
subcategories
4
1
grocers
5
$4.19
price per oz
$6.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Oakland Chocolate Company▭ Recchiuti
Distribution · 30% of score4·21
T
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Oakland Chocolate Company
only Recchiuti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Oakland Chocolate Company · 0
no exclusive doors — everywhere The Oakland Chocolate Company is, Recchiuti is too.
only Recchiuti · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Oakland Chocolate Company · Recchiuti