The Pathfinder vs Lyre’s · Bay Area shelf head-to-head
The Pathfinder and Lyre’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Pathfinder carries more Brand PowerThe Pathfinder is in more Bay Area grocersLyre’s sits further up the premium end
The Pathfinder
Lyre’s
30
brand power
24
10
products
9
2
categories
1
3
subcategories
2
5
grocers
3
$1.12
price per fl oz
$1.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Pathfinder▭ Lyre’s
Distribution · 30% of score21·13
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Pathfinder
only Lyre’s
no top category The Pathfinder doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Pathfinder · 3
only Lyre’s · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Pathfinder · Lyre’s
